Daryl Acumen
Acumen isn't just the name. It's the method. For three decades I've helped organizations translate data into strategy — simplifying complexity and delivering results where business and analytics meet.
With a Master of Science in Data Science, an MBA, and over three decades in the technology industry, I help organizations translate data into strategy. I'm passionate about customer experience, storytelling through data, and creating things that scale.
Most people add noise. I find the signal. I've helped some of the world's most recognized brands make smarter decisions — and built platforms and data strategies behind national marketing programs, political campaigns and successful tech exits.
Data → Strategy
Analytics is only worth what it changes. I turn raw data into decisions leadership can act on.
Simplify complexity
Go deep in the platform, then explain the value in plain language to the people who sign off.
Build things that scale
Founder instincts. Platforms, pipelines and practices that hold up at enterprise scale.
Story through data
Customer experience first. The numbers matter most when they tell a story people remember.
- AdobeSenior Solutions Consultant / Senior Product Manager
Solutions Consultant for High Tech and Consumer Goods — deep in Adobe Analytics, AEM, Target and Experience Platform. Accounts included Hanes Brands, Altria, Sherwin-Williams, Michael Kors, Kellogg's, Mattel, Verisign and Herbalife. Led customer outreach for Experience League and NPS analytics for the Digital Experience group.
- Hewlett-PackardSenior Manager, Digital Analytics
Owned global analytics best practices and reporting for paid, organic and internal search, and HP's relationship with Adobe's Digital Experience Group — tagging, data quality, integrations and warehousing.
- Omniture → acquired by Adobe, $1.8BSenior Best Practices Consultant
Employee #25 and founding member of consulting services. Led engagements with eBay, Sprint, Harrah's, Sears, Northwest Airlines and Nike. Helped engineering build Report Builder, Fallout, Channel reporting, A/B & MVT testing and Calculated Metrics. IPO 2007 (OMTR).
- Network Solutions → acquired by VerisignManager, Business Analytics
Forecasting, demand modeling and automated executive dashboards. Built the company's first cross-channel marketing analytics database and deployed its first e-commerce web analytics platform.
- Cubus CorporationCo-Founder, Business Development
World's first online CAD collaboration platform. DEMO'98 Pacesetter. Received a $7MM buyout offer from Autodesk.
- Skunk TechnologiesDirector, Business Development
Sales and partnerships for a venture-funded startup building web-based SaaS — before it was cool.
- Personal Support ComputersCorporate Sales
The world's largest Apple Authorized retailer, serving Disney, MGM, Warner Music and Hollywood's elite. Cut service turnaround from 1–2 weeks to under 24 hours.
Data Science
Loyola University
Business Administration
Brigham Young University
Economics
Utah Valley University
Let's
talk.
Data strategy, advisory, or the next thing worth building. Serious conversations welcome.